Alcohol reduction campaign messaging
This work was conducted with Public Health England and drinkaware to redesign campaign messages on drinkaware’s website. Messages describing the health impacts of excess drinking were developed and compared to those describing the impact on physical appearance, leading to different levels of website engagement, access to behavior change resources and tools, and participation in a brief online alcohol screening initiative.
‘The study presents novel insights into how real app users perceived this product, how they interacted with the features that it contained, and also explored what those who are downloading alcohol reduction apps are looking for.’
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