Personality profiling for dietary behavior change
Our personalities, as measured by the ‘Big Five’ model (Openness to Experience, Conscientiousness, Extraversion, Agreeableness, Neuroticism) have an important influence on our health behavior. We developed a workshop for the University of Illinois Personalized Nutrition Initiative to explore how partner organizations can profile, segment and tailor food product portfolios and dietary adherence support based on personality type in order to boost sales and service adherence.
‘Sophie is a highly skilled scientist with an exceptional knowledge of research methods and the psychology behind effective behavior change.’
Dr Beth Parkin, Associate Professor, University of Westminster
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We're eager to hear about your projects, ideas, and needs, and hope we can work together to drive meaningful change for people and planet.